Episode 13. Pivoting Your Sales Strategy During Uncertainty

Apr 7

INTRODUCING: MICHELLE HAGEN

Michelle is a Sales and Profitability strategist, who works one on one with clients to help them take sales, marketing, and profits to the next level. She has 10 years of sales experience as well as knowledge of new-age marketing. She has been featured on podcasts, partnered with brands like Camp Climb and Statement Boutique, and has been featured on Jenna Kutcher's platform. She is a Nebraska native who went to Marian High School and married her high school sweetheart. They have two spirited little boys and Michelle took a pause in the corporate world to soak in the little years. During this time she realized a need in small business entrepreneurs that she knew she could take her years of knowledge and help them apply it to their businesses to help them grow.

IN THIS EPISODE SHE’S SHARING:

[0:00-8:45] Her journey in entrepreneurship and her passion for women who start businesses when they have littles
[8:45-12:00] The truth about top entrepreneurs current sales strategy
[13:00-15:15] The 3 Types of Buyers
[15:15-23:05] How to break down your ICA as if they are 3 different types of buyers
[23:05-26:00] What each type of buyer is thinking about in uncertain times
[26:00-28:30] Pivoting your messaging to reflect the current environment
[28:30-35:00] Pivoting your business to be of service
[35:00-38:30] Being a connector for businesses who need adjacent skills
[38:30-43:30] Advice for the entrepreneur who does not want to sell right now
[43:30-45:30] The tea on how sustainable the hyper-selling / hyper-serving mentality is
[45:30-49:50] What Michelle has to say to the person who DOES want to sell right now
[49:50-52:30] Final thoughts for selling in uncertain times and how to connect