Episode 7. Choosing Your Niche for Greater Impact
INTRODUCING: Allison Carter
Allison Carter lives in Bothell with her husband and two children, and has always loved a party! She loves bringing people together and creating memorable experiences for her loved ones. Allison believes that every occasion, big or small, deserves to be celebrated, and she helps families do just that. With her business, Allison Carter Celebrates, she creates digital party and holiday planning guides that help families celebrate all of life’s occasions and holidays. Her Memories in Moments podcast has served thousands of families around the world, helping them turn up the volume on life’s little moments to create beautiful, lasting memories. She is currently focused on her first physical product launch, Memories in Moments: Unwrapped, a holiday-themed subscription box helping families save even more time and energy by bringing her popular holiday celebration guides to life!
In this episode she's sharing:
[1:52] How she got started and who the “OG” of celebrations is in her life
[3:58] What a little girl's 1st birthday party, Microsoft, and nap time all have in common
[9:10] Her biggest regret
[10:07] What drives her to do the work she does
[11:26] The two main ways that she is able to help moms
[13:38] Why outsourcing is important
[17:51] Her journey to becoming an entrepreneur
[21:58] Why you should try out an idea, even if it is scary to do so
[23:04] The key to success as an entrepreneur
[23:23] The biggest lesson she has learned
[27:52] How she chose her niche
[30:34} The main misconception about selecting a niche
[33:04] The biggest concern people have about niching down
[34:35] How to cater your messaging (i.e. hashtags) to your specific niche
[37:05] How she expanded her business into the physical space
[43:12] “You can’t succeed in this business without taking some risks, doing something different, and putting yourself out there.”
[49:38] Future plans
Resources:
Allison’s mom’s book: Memories in Moments
Memories in Moments Podcast
Memories in Moments: Unwrapped - Subscription Boxes
Contact Allison:
Website: www.allisoncartercelebrates.com/
Email: allison@allisoncartercelebrates.com
Instagram: @allisoncartercelebrates
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