Episode 9. Communication During Crisis
Introducing Cachet Prescott:
Cachet Prescott is the founder of Shift Matters, a boutique personal and leadership development firm, and her signature communication skills program called convos. helps others remove barriers to the conversations that matter in business, career, and life. Inspired by her own misadventures in communication in both professional and personal relationships, Cachet created the popular Convos For Leaders and Convos At Work series where she works with leaders and their teams to recognize and proactively work through conversational barriers, supercharge their communication skills and successfully navigate challenging and uncomfortable topics with confidence, compassion, and tact.
With Masters degrees in Sociology and I/O Psychology, Cachet skillfully marries her social science background with the world of communication. She’s also a double-certified human resource professional whose work has been featured in publications such as Huff Post, Thrive Global, The Muse, and Introvert, Dear.
Cachet is also a proud military spouse of 14 years and a mother of three girls. #GirlMom ;o)
In this Episode She’s Sharing:
[4:10] Her personal entrepreneur journey
[12:45] The one skill area that most entrepreneurs are missing
[13:00] The difference between your ‘External Audience’ vs. ‘Internal Audience’
[16:08] Why communication is essential to being a good leader
[24:03] How NOT to communicate during a crisis
[27:20] The key elements of effective communication
[33:00] What to do if you’re a leader who hasn’t addressed the situation
[33:10] What to do if you have addressed the situation and communicated the initial plan, but don’t know what else to say
[36:00] What leaders can provide for their people (even if it’s not money)
[38:10] What to do if you’re a leader who can continue business “as usual” and is not facing economic challenges
[40:00] What can leaders do if people get testy and emotional given the current climate/
[42:45] The #1 thing business owners should do
[49:35] The possibility for a leader who navigates crisis with grace
Resources:
Connect with Cachet:
Website: www.cachetprescott.com
Email: cachet@shiftmatters.com
Instagram: @cachetprescott
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