Episode 11. Using Commercial Photography to Elevate Your Brand
INTRODUCING: ERICA STEEVES
Erica Steeves is a Commercial Brand Photographer based in Montreal Canada, but works with clients from all over. Her passion is helping businesses gain clarity on how they want to show up online by making beautiful branded imagery that sells your product or service in an authentic way. She is working on building tools to help teach creatives how to use their photography more effectively!
IN THIS EPISODE SHE’S SHARING:
[1:30] Erica’s journey of entrepreneurship
[5:30] The trade secret of product photography
[8:35] What differentiates commercial branded photography
[10:00] Infusing your culture into your photography
[11:45] Ways commercial branded photography elevates small businesses
[13:25] Balancing branded photography and lifestyle photography on social media
[17:15] The types of stock photography entrepreneurs can incorporate into their branding
[33:30] Behind the scenes in her journey as an entrepreneur
[34:15] The epiphany that changed everything
RESOURCES:
Freebie for 15 free styled stock images: www.eceestyle.com/resources
CONNECT WITH ERICA:
Website: www.eceestyle.com
Instagram: @ecees
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