Episode 95. She Built a Writing Agency Responsible for $100 Million in Client Revenue… Here’s How ft. Apryl Beverly
INTRODUCING: APRYL BEVERLY
When it comes to the phrase, "Use Your Words," there are few people who embody it – or teach it – better than Apryl Beverly. As an award-winning copywriter and CEO of the first female-owned, flat-rate sales writing agency, she fuels her clients' brands with words that have generated them a collective $100 million in revenue to date.
Leveraging a bachelor's degree in journalism, an MBA in Marketing and 20 years experience in marketing, corporate communications, and proposal writing, Apryl is a living legend in the world of copywriting. Visit http://stylemywords.co to find out more about her agency's sentence-slingin' skills.
IN THIS EPISODE SHE’S SHARING:
[0:00-5:15] Introducing Apryl Beverly
[5:15-10:30] The evolution from freelance copywriter to CEO of Word Stylistz
[10:30-16:00] The transition from being a “doer” to a true CEO role
[16:00-27:00] Hiring and training a remote team of copywriting professionals who are fully committed to the vision of the company
[27:00-29:00] What surprised Apryl about her own leadership style
[29:00-31:15] How boundaries enable Apryl to show up as the best leader she can be
[31:15-35:00] Final thoughts for the CEO who desires to step out of the service-provider seat
[35:00-36:15] How to connect with Apryl and a special deal just for TyePod listeners (TyePod10)
RESOURCES:
Snag 10% off writing services with code TyePod10!
CONNECT WITH APRYL:
Instagram: @baabwriting
Website: http://stylemywords.co
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